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Facebook Boosts and Facebook Ads are both ways to promote your business on Facebook. However, there are some key differences between the two.

Facebook Boosts

  • Boosts are a simpler way to promote your content. You can boost a post that you’ve already published, and you can choose to target your boost to specific demographics.
  • Boosts are less expensive than Facebook Ads. You only pay when someone clicks on your boosted post, so you can control your spending.
  • Boosts are less customizable than Facebook Ads. You can’t choose as many targeting options, and you can’t track your results as closely.

Facebook Ads

  • Facebook Ads are a more complex way to promote your business. You can create ads that appear in the Facebook News Feed, in the Instagram feed, and on the right-hand side of the Facebook website.
  • Facebook Ads are more expensive than Facebook Boosts. You pay when someone clicks on your ad, or when someone sees your ad and then takes a specific action, such as visiting your website or signing up for your email list.
  • Facebook Ads are more customizable than Facebook Boosts. You can choose a variety of targeting options, and you can track your results more closely.

Which is the right choice for you?

If you’re looking for a simple and affordable way to promote your content, then Facebook Boosts may be a good option for you. However, if you want more control over your targeting and you want to track your results more closely, then Facebook Ads may be a better choice.

Here is a table that summarizes the key differences between Facebook Boosts and Facebook Ads:


Facebook Boosts

Facebook Ads


Pay per click
Pay per click or pay per impression


Basic targeting options
Advanced targeting options


Limited customization options
Extensive customization options


Limited tracking options
Extensive tracking options

Ultimately, the best way to decide which is right for you is to experiment with both and see which one gives you the best results.

Here are some additional tips for using Facebook Boosts and Facebook Ads:
  • Start with a clear goal in mind. What do you want to achieve with your Facebook promotion? Do you want to increase brand awareness, generate leads, or drive sales?
  • Choose the right content to promote. Your boosted post or ad should be high-quality and relevant to your target audience.
  • Target your audience carefully. The more specific you can be with your targeting, the more likely you are to reach the right people.
  • Track your results. It’s important to track the results of your Facebook promotions so that you can see what’s working and what’s not. This will help you make adjustments as needed.
By following these tips, you can use Facebook Boosts and Facebook Ads to reach your target audience and achieve your marketing goals.